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Sugidama Podcast celebrate World Sake Day

Sugidama Podcast Episode 05: How I learnt about sake and started to love it

Happy World Sake Day to all sake lovers, sake novices and everyone who are interested in sake! The tradition started in 1978 in Japan but now celebrated around the world. October is the month when sake of the new season widely appears in shops and restaurants. So it’s the best time to celebrate this amazing drink!

A lot of people often ask me why sake. They are usually quite intrigued. I’m not Japanese (they don’t know that sake in Japan is not that popular these days), I’ve never lived in Japan (only visited two times as a tourist), my wife is not Japanese (again, another thing that could link me to the drink, don’t know why). 

I wouldn’t say that I fell in love with sake at the first sight or shall I say sip. For a long time, my drink of choice was wine or beer. I love German Riesling, I enjoyed French and Italian wines when we were going on holiday there. I like beer.

Before my I breakthrough with sake a few years ago, I had tried sake a couple of times and it was ok but nothing to write home about. Then one day I’ve got an email from a good friend of mine, who is also fascinated by Japan, inviting me to a sake tasting. 

Episode’s Content:

  • How I learnt about sake and why I love it
  • People of sake
  • The history behind every brewery
  • Bottles and labels
  • Sake in Japanese culture and art
  • Sake and culinary
  • Social drink: pouring for each other
  • Sake of the episode: Dassai

Sake mentioned:
Dassai 45
Dassai 39
Dassai 23
Dassai Beyond
Asahi Shuzo
Dassai 50 Tasting Notes



Alex is a London-based sake blogger, podcaster, IWC Sake judge and sake advocate. He is a publisher of the Sugidama Blog website and a host of the Sugidama Podcast. Alex has an International Kikisake-shi (Sake Specialist) qualification from SSI (Sake Service Institute). He sees his mission as expanding the awareness of Japanese sake among as many people as possible and helping the growing community of sake lovers to bring together beautiful Japanese sake and non-Japanese food as a way to build a better understanding between our cultures.

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