You are currently viewing Ep. 39 Sake Around the World: Sake in Birmingham with Sam Boulton

Ep. 39 Sake Around the World: Sake in Birmingham with Sam Boulton

This is the first episode in the Sake Around the World series. Today I am talking with Samuel Boulton about sake in Birmingham. With almost 15 years in the industry, Sam boasts many accolades such as CLASS Awards 2022, Bar Employer of the year, The Drinks Trust Golden Pineapple 2022 Winner of the award Best Internal Staff Initiatives. 

Samuel is also on the Spirits Judging Committee for the world-renowned IWSC, specialising in Vermouth and liqueurs. In 2021 Sam published his first book The Vermouth Ambassadors Guide to Modern Drinking

He is also the owner of the award-winning The Pineapple Club, which has been deemed Tale of the Cocktails, Spirited Awards Regional Top 10 Honoree for Best New International Bar in Europe and ranked 44th Best Bar on the UK Top 50 Bars List.

In early 2022 Sam opened Shibuya Underground a Testing menu cocktail bar specialising in Japanese sake and shochu. So if you are in Birmingham, living there or travelling, stop by Shibuya Underground or The Pineapple Club and have a chat with Sam over a glass or two of sake or one of his cocktails.

Don’t forget, Sugidama Podcast now has a sponsor, London Sake, an excellent online sake store. London Sake has one of the widest selections of premium and craft sake available online today. They deliver across the UK and Europe, and with over 100 sake from 25 breweries, there really is something for everyone.

Using simple online tasting notes and sensible, affordable food pairings they help you find the perfect sake without any of the fuss. Listeners of the podcast can get a 10% discount Listen to the episode to get the magical code! London Sake: making sake simple.

Episode’s Content:

  • Sam’s sake story and why sake
  • Sake in Birmingham and Shibuya Underground
  • Growth in sake in Birmingham and what holds it up
  • Sake preferences and trends in Birmingham
  • Future plans
  • Sake of the Episode: Yamahai Miyama Nishiki 2018
  • Goodbyes and Ending

Sake mentioned:
Noguchi Naohiko Sake Institute Yamahai Miyama Nishiki 2018
Noguchi Naohiko Sake Institute
Tengu Sake

The Noguchi Naohiko Sake Institute

Shibuya Underground

The Pineapple Club Cocktail Bar

Sugidama Podcast on Podchaser – please review if you don’t use Apple Podcasts

Music used:
Wirklich Wichtig (CB 27) by Checkie Brown

Just Arround the World (Kielokaz ID 362) by KieLoKaz


Vocal: Svetlana


Alex is a London-based sake blogger, podcaster, IWC Sake judge and sake advocate. He is a publisher of the Sugidama Blog website and a host of the Sugidama Podcast. Alex has an International Kikisake-shi (Sake Specialist) qualification from SSI (Sake Service Institute). He sees his mission as expanding the awareness of Japanese sake among as many people as possible and helping the growing community of sake lovers to bring together beautiful Japanese sake and non-Japanese food as a way to build a better understanding between our cultures.

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