Sugidama: Sake blog

Innovation is what keeps brands going on. There is a classic theory of a product life cycle from a rising star to a kind of a dinosaur. However, the theory does not take innovation into account. And if a brand innovates, it can continue to exist for a very long...

It feels like summer was only yesterday, and behold, it's already the end of the year! And it’s a great time to try new sake. Not only there are plenty of opportunities to try it at various tastings but also it’s a good way to celebrate the New Year a...

After a stressful house move, we managed to sleep through the flight and landed in Japan. We hoped to relax in Kyoto but had to move from Airbnb to a hotel. Read about our first day in Japan!