You are currently viewing How to Open a Sake Bar in London ...and Survive a Lockdown: Interview with Erika Haigh from Moto London
Erika Haigh Moto London Sugidama Podcast

How to Open a Sake Bar in London ...and Survive a Lockdown: Interview with Erika Haigh from Moto London

Erika a sake and wine specialist and director of Moto London, a sake bar which opened in London Covent Garden just about a year ago. She is an amazing person and whom I have known for some time through my blog, Instagram and personally.

The story of Moto is really fascinating. You can imagine what it means to open a bar and not just a bar but a sake bar three months before the UK went into a complete lockdown for more than 2 months and then again in November. But let’s listen to her story.

Don’t forget, Sugidama Podcast now has a sponsor, London Sake, an excellent online sake store. London Sake has one of the widest selections of premium and craft sake available online today. They deliver across the UK and Europe, and with over 100 sake from 25 breweries, there really is something for everyone.

Using simple online tasting notes and sensible, affordable food pairings they help you find the perfect sake without any of the fuss. Listeners of the podcast can get a 10% discount Listen to the episode to get the magical code! London Sake: making sake simple.

Episode’s Content:

  • Erika’s sake story
  • Sake and Wine
  • Birth of Moto London: Concept, Name, Location
  • Highlights and plans
  • Moto’s customers
  • Importing sake
  • A Woman in the Sake World
  • Sake tips
  • Sake of the episode: Jokigen Junmai Daiginjo Dewasansan 40

Sake mentioned:
Jokigen Junmai Daiginjo Dewasansan 40
Moto London

Moto London Main Website

Music used:
Wirklich Wichtig (CB 27) by Checkie Brown

Just Arround the World (Kielokaz ID 362) by KieLoKaz


Vocal: Svetlana


Alex is a London-based sake blogger, podcaster, IWC Sake judge and sake advocate. He is a publisher of the Sugidama Blog website and a host of the Sugidama Podcast. Alex has an International Kikisake-shi (Sake Specialist) qualification from SSI (Sake Service Institute). He sees his mission as expanding the awareness of Japanese sake among as many people as possible and helping the growing community of sake lovers to bring together beautiful Japanese sake and non-Japanese food as a way to build a better understanding between our cultures.

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